Promo Push Deliver Industry Leading Dance Music Promo Services

In an industry where thousands of new tracks compete for attention every week, effective promotion depends on more than simply putting music in front of a large audience. The most successful campaigns are built around relevance, relationships and a clear understanding of where a release can make the greatest impact.

Since 2011, UK-based Promo Push has been helping artists, labels and management agencies navigate the international electronic music landscape through bespoke and carefully targeted promotional campaigns.

Promotion built around the release

Promo Push offers specialist DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Each campaign is developed around the individual release. The track’s genre, sound, audience, release schedule and wider objectives are all considered before the promotional strategy is shaped.

For some clients, the priority may be tastemaker DJ support. For others, an international radio campaign, online coverage or additional streaming visibility may be more important. Promo Push can deliver these services individually or combine them into a broader, multi-channel campaign.

Connecting tracks with the right people

In electronic music, the right support can have a significant impact. A track championed by a respected DJ may find its way into club sets, festival performances, radio shows, DJ mixes and online tracklists.

Promo Push works with A-list and tastemaker DJs across the international dance music scene, targeting campaigns according to the style and direction of each release.

Its promotional network covers a broad range of genres, including House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. This allows the team to develop campaigns that are relevant to the musical identity of each track, rather than relying on a generic promotional approach.

Supporting established and emerging artists

Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also partnered with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside these established names, Promo Push works with independent labels, emerging artists and management agencies. The team understands that clients have different needs depending on their position within the industry.

An emerging artist may be focused on building an initial network of supporters, while an established label may require an international campaign designed to coordinate DJ, radio, press and streaming activity. In both cases, the strategy is tailored to the project.

Combining DJ, radio and press activity

A modern dance music campaign can involve several interconnected promotional channels. DJ support can help create club momentum, while radio can extend a track’s reach through specialist programmes, international dance stations and mix shows.

Promo Push’s 1001Tracklists mix show promotion provides an additional route to visibility, helping tracks gain exposure through recorded DJ mixes and set activity.

Online press campaigns can support features, reviews, interviews and editorial coverage, giving artists and labels the opportunity to build a wider story around their release. Third-party Spotify promotion can complement this work by creating further opportunities for listeners to discover the music through streaming platforms.

Four-week campaigns with detailed reporting

Every Promo Push campaign runs over a four-week timeframe, with clients receiving weekly reports throughout.

These reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed the track, and information on which contacts intend to support the release. Clients can also receive updates on press features and Spotify placements secured during the campaign.

The reporting process provides transparency from start to finish. It gives artists, labels and managers a clear view of campaign activity and can also provide useful material for press packs, social media content, artist communications and future release planning.

A focus on quality relationships

With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network across the electronic music industry.

However, the company’s approach is centred on quality relationships rather than volume. Campaigns are carefully curated and finely tuned, with precision targeting and personal communication remaining central to the service.

This focus is especially valuable in today’s market, where artists and labels must compete for attention across clubs, radio, media, streaming services and social platforms. Reaching the right contacts with the right release is often more important than simply reaching as many contacts as possible.

Continuing to evolve with dance music

The electronic music scene is constantly changing. New artists emerge, independent labels break through and digital platforms continue to influence how music is discovered, shared and supported.

Promo Push continues to adapt and expand its promotional network alongside those developments, while maintaining the same principles that have guided the company since its launch: bespoke campaigns, genre-specific targeting, transparent reporting and a genuine passion for electronic music.

From a focused DJ promotion campaign to a complete strategy incorporating radio, press, mix shows and Spotify, Promo Push continues to help artists and labels build momentum around their releases.